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BAT EMEA Trade Marketing Project
BAT Saudi Arabia Trade Marketing Project
27-01-2016The VisionPlus SFA selling & distribution system has been built for BAT offices that operate in EMEA region countries such as Saudi Arabia, Qatar, Oman, Bahrain, United Arab Emirates and South Africa. Operations such as contract management, asset management, activity management, survey and analysis that all the sale teams carry out on-site are conducted by the VisionPlus SFA. Traceability, productivity and performance have been increased by providing a centralized management through the VisionPlus SFA.
Project Scope And Benefits
- Activities such as contract management and assets management realized in the field by Trade Marketing teams through VisionPlus SFA application are realized by the use of mobile terminals.
- Reporting all activities over VisionPlus SFA Backoffice application is made possible for the Trade Marketing team managers in the center office.
- The facility of developing multi directional campaigns and special services directed to the customers are offered through activity point analyses.
- Studies directed to strategic planning are executed thanks to data of price analysis, competitor analysis, availability analysis, shelf analysis activities realized in the field.
Supplementary Services
- Installation of the VisionPlus SFA application hosted in Germany and running on Oracle database and training of users are realized by Idea team.
- Maintenance service is supplied within the selected service level under software maintenance agreement.
- Second Level software support service is given to users under software support agreement.
About BAT
British American Tobacco is the second largest tobacco group of the world in 180 countries by global market share. It produces the products that one seventh of one billion adult smokers in the world prefers with more than 300 brands in its portfolio. It has a strong position in these 180 countries where it is active and has the leading position in more than 50 markets.
