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    The biggest supporter of Bevanda in its growth journey is Idea

    27-06-2022

    Erdem Mergen, who aims to carry the experience he gained in the leading companies of Turkey and the world in the service sector to higher levels by establishing the Bevanda brand, states that he received great support from Idea Teknoloji Çözümleri for field sales automation. Mergen states that they are working on getting the distributorship of a famous water brand in Italy in these days. Mergen said, “We manage the sales distribution operation that we carry out at 100 sales points in Istanbul with the VisionNext Sales Field Sales Automation application. We grew 150 percent in 6 months with Idea Teknoloji. We aim to grow through dealership channels in 10 provinces with the new brands we will acquire. VisionNext Sales is our most trusted supporter when Bevanda has been growth.”


    Established in 2021, Bevanda carries out the sales and distribution of Mila Su, Taşdelen, Dropp, Pin, Sırma, Bota Tonik brands in retail and on-site consumption channels. Bevanda founder and CEO Erdem Mergen says that they met with Idea Technology Solutions 6 months ago. Mergen states that they are the biggest supporters of the VisionNext Sales Field Sales Automation solution, which they started to use after a two-week training period: “After 10 years of experience in the service sector, I can say that one of the biggest sustainability elements in our business is service. We deliver our products to 100 sales points consisting of exclusive markets, hotels, restaurants and cafes on the Anatolian and European sides of Istanbul. It is very important for us to ensure product availability, communication and accessibility quickly. With VisionNext Sales, we can see all the needs of our customers at the click of a button. We don't have to deal with pen and paper or turning the laptop on and off in the field. We can manage the entire field sales network operation with just a phone and tablet. In this way, we achieved 150 percent growth in our sales in 6 months.”

    A new distributorship agreement is on the way

    Erdem Mergen stated that they aim to become the distributor of a famous water brand in Italy this year and said, “Our new distributorship business will be a big operation for us. We will progress through dealership in 10 provinces. We will manage the operation in Istanbul, dealers in other provinces will manage it. In this operation, the support provided by Idea Technology Solutions in field sales automation is very important for us. Idea offers us special solutions in line with our needs and demands. We can get answers to our questions from the support team very quickly. We can approve the solutions offered in response to our requests over the phone. VisionNext Sales has many features that we still do not use, such as Inventory Management, Survey System, Bonus System. We will benefit from these features as our needs increase in proportion to our growth. As we become an e-Invoice taxpayer this year, we will also start using the integrated structure of VisionNext Sales with e-Invoice.”

    Idea Technology manages all infrastructure

    Erdem Mergen states that they take care of all the processes of the brands they work with, from marketing and campaign management to customer service, and they help them increase their turnover day by day: “In Turkish culture, craftsmanship is important. A good balance between corporate and tradesmen brings success in the field. As Bevanda, we highly value this in service. While we are creating this balance, VisionNext Sales manages our infrastructure process and automates a very complex structure. Thanks to VisionNext Sales, we have a system that manages what we sell, when we sell how much, and how long we stay at the point of sale. I can say that VisionNext Sales is a solution finder, reliable and indispensable for us.”

    In picture (from left to rigth): Hasan Akca-Idea Technology Solutions Project Manager, Bahadir Karabulut -Idea Technology Solutions Asst. General Manager (Sales&Marketing), Erdem Mergen - Bevanda Founder and CEO, Tayfun Erim-Idea Technology Solutions Project Manager  

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