Project Scope And Benefits

• Marketing, sales and distribution functions are managed from one center using VisionPlus SFA in all sales-distribution processes of sales organization which is composed of more than 130 distributors and over 400 sales staff.
• Via VisonPlus SFA, flowing of orders over single channel, tracking of stock and sales information centrally and instantly, gathering detailed information about these processes and creating area sales management strategies based on data by using these information are provided.
• Monitoring all relations instantly between Turk Tuborg and distributor channel and ability to manage are provided.
• From dealer choice to dealer critical stock level, from dealer sales activities to committee tracking, all needed management tools are provided from one single point.
• Installing a system that can be monitored and interfered instantly by installed central sales-distribution automation, created a structure that sales organization's hyper variable campaigns can be easily planned on it.
• By monitoring all processes instantly the decisions on production and delivery are taken into action faster and an increase in customer satisfaction is ensured.

Supplementary Services

• VisionPlus SFA application training and in place support of more than 130 distributors and over 400 sales representatives are provided.
• The data on Turk Tuborg's distributed structured system transferred to VisionPlus SFA which works on central structure.
• Within the context of software maintenance-support deal and the compass of chosen service level; maintenance, support, outer resource usage service, database management and new function developing service are given.
• Within the context of service desk, all First Level and Second Level support services of Turk Tuborg's technical administrators and all users in user level are given.
• The other components of the system such as Oracle 10g database, Motorola MC55 handheld computers were provided by Idea Technology.

About Turk Tuborg

Türk Tuborg Bira ve Malt Sanayii A.S. was established by Yasar Holding through the partnership with Tuborg Breweries Ltd. in 1967. Bringing the experience, professionalism, culture and technology of well-known firms together, Türk Tuborg carries on beer manufacturing on world standards leaded by Carlsberg and Tuborg brands. As the largest brewery in Turkey, Tuborg has a production capacity of 36 thousand tons of malt per year and 300 million liters of beer per year.